History
where it all began
Our Story
D&F Equipment Sales began over 38 years ago with Larry Fortenberry’s vision to address critical gaps in the poultry industry. Armed with a toolbox and his relentless drive to solve problems, Fortenberry set out to bridge the gap between equipment manufacturers and plant operations. In Fortenberry’s early career, plants depended on in-house maintenance teams to install equipment, leading to delays and compromised quality. Recognizing this challenge, Fortenberry and a small team initially spent weekends tackling installation projects, laying the foundation for what would become a trusted partner in the industry.
In March 1987, Fortenberry joined forces with Billy Davison to establish the originally named D&F Poultry Equipment, Inc. Fortenberry soon acquired sole ownership of the company. What started as a small equipment and millwright service provider quickly gained traction, doubling in size multiple times within the first few years. By consistently embodying the philosophy of doing Whatever it Takes, D&F expanded its capabilities, transitioning from installations to custom-engineered solutions and stainless steel fabrication under the new name D&F Equipment Sales, Inc.
While D&F began with a singular focus on servicing the poultry industry, its commitment to growth and innovation led to diversification. Maintaining a strong emphasis on poultry, D&F expanded into the meat and prepared foods industries, as well as other sectors, positioning the company as a leader in process engineering and system integration. Today, D&F continues to deliver customized solutions that optimize production and drive success across a range of industries.
Timeline of Milestones
D&F Poultry Equipment, Inc. was founded by Larry Fortenberry and Billy Davison.
Larry Fortenberry acquired sole ownership of the company.
D&F adopted its original logo featuring a red toolbox. The company doubled in size during its first year.
Built the first corporate office in Alabama. Began building equipment directly for clients, marking a significant industry milestone. D&F doubled in size again in its second year.
Achieved another year of doubling in size. Expanded the shop and added the first full manufacturing facility.
Experienced 50% growth after three consecutive years of doubling in size. Added the middle shop to support increased production demands.
Officially renamed to D&F Equipment Sales. The D&F slogan became "Whatever it Takes," officially adopting the philosophy that guided the company all along.
While D&F offered engineering services from the beginning, the first full-time engineer joined the company to help streamline projects with improved quality control.
Developed an administrative, clerical, and accounting team. Added an administrative wing to the corporate office.
Opened the Arkansas manufacturing facility to better serve customers in the central/western areas of the food processing industry.
The owners of D&F acquired a machine shop, reducing costs, streamlining the supply chain, and driving growth for both companies through expanded product offerings and a larger customer base.
Built the first full engineering wing to support advanced process design.
Extended shop 1. Launched the laser division, emphasizing technological innovation.
Expanded focus beyond the poultry industry to include other sectors, driving continued growth despite challenges.
Entered the meat and prepared foods industries, broadening the company's scope.
Received a patent for the Common Frame Debone Cone Line Conveyor System, improving sanitation efficiency and eliminating design gaps.
Received a patent for SanGuard®, a finishing process that ensures the cleanest possible stainless steel surfaces for equipment.
